The Annual Legal Marketing Conference for 2024 is upon us. Enjoy Kate and Cheyenne’s insights to get the most from your once-a-year experience.
Kate: Aside from the obvious excitement of this in person event in sunny San Diego (yes, this is important to me as I hail from Chicago), there are various professional development and networking strategies to know and have up your sleeve so you are getting the most out of your experience at the conference. Here are my top three pieces of advice to you which cover both scenarios. Professional development:
Networking:
Lastly, I will leave you with this: be present. This is your once-a-year best possible environment to tap into everything you need from the LMA. Put away your phone and soak it all up. It’s not lost on me that there will be times this won’t be possible and you can also manage your team and partners accordingly where it is possible. Subtle phrasing around your professional development goals for the conference and what you’re learning and intend to bring back will get you respect for setting the boundary and leaning into your purpose at the conference. This is your time and your firm has invested money to have you there. Enjoy it and reap the rewards! Cheyenne: I'm excited to embark on my maiden voyage at the LMA conference, ready to glean wisdom from my esteemed mentor, Kate, and fully engage in the experience. With enthusiasm propelling my attendance, I am eager to be fully present and absorb every invaluable insight and opportunity the conference has to offer. Leveraging the resources of continued learning, diverse speakers, and staying attuned to industry trends, I am poised to navigate the ever-changing landscape of business development and annual strategy with confidence and enthusiasm. Here are some of the pieces I am most excited to take home from the conference. Continued Learning Opportunities:
On reflection, as I prepare for my debut at the LMA conference, I'm filled with anticipation and readiness to embrace the wealth of insights and connections it holds. This conference marks the dawn of an exciting journey towards professional advancement, and I eagerly embrace the opportunities. I look forward to seeing you there and meeting you in person! Comments are closed.
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AuthorKate Harry Shipham is the Principal of KHS People LLC, an executive search firm for BD and marketing people in professional services firms. Kate has done search and recruiting for 14 years and prior to that was an attorney. She loves what she does, and is always open to continuing the discussion: kate@khspeople.com Categories
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