The KHS Perspective is a Podcast that shares insights and data from the legal marketing industry. |
Reputation management: when the role is still not filled
February 2024. How do you manage your firm reputation when a senior or critical role is still vacant? Industry chatter and perceptions can often become reality. Listen to this guide to understand effective remediation.
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Job descriptions: how candidates are relating to JDs in this market
January 2023. Job descriptions are marketing documents that should deliver an engaging and thoughtful message to your prospective candidate. I see how candidates react to and engage with JDs and have five recommendations to share.
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Last words: the happiest of holidays to you!
December 2023. With 2023 coming to a close, it is fitting that I share some final remarks as we close out the year. This Podcast offers professional development objectives and key things to think about as you close out 2023 and think about the year ahead.
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Tenure: both perspectives
November 2023. The tenure of legal marketing professionals is still a subject which triggers a different response for each person. I share some data from my 2023 Salary Survey which sheds some light on the majority of tenure currently, as well as different perspectives on this to fuel further discussion.
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Team leader attributes that are sought out
September 2023. There are 5 key attributes that emerge as the leading attributes that legal marketers look for in their leaders; their CMOs and Directors. This includes leaders who can advance their strategic agendas and advocate for their careers. This Podcast draws on data obtained from my 2023 Salary Survey.
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Mental Health Awareness
May 2023. I have heard stories recently which suggest an important shift in the way legal marketing professionals are prioritizing their mental health. Part of this positive move has come from the aftermath of Covid, with people working in law firms being humanized perhaps for the first time in their careers. The other part of it is a willingness and vulnerability to share and opt-in for being mentally well and happy, first and foremost. Let's celebrate this moment and continue to lean in.
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Top 5 resume myths
April 2023. There is a lot of information out there about resumes. Thinking through how to update, restructure or re-write a resume isn't as easy as it sometimes feels it should be. These 5 top resume myths are based upon common questions I get from my network. They are easily debunked, in my view, and I provide the "why" behind my reasons.
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Title and level: now further down the list
March 2023. Title and level of seniority are not always the starting point of a search. I am seeing a trend of firms who want to find the right person who is culturally aligned first and foremost, and only then do they start to slot that person into their marketing team hierarchy. In this market, approaching a search with this level of flexibility is an advantage.
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Job descriptions & quick fixes
February 2023. Job descriptions at this moment in time tend to include everything. And I mean, everything. With some easy fixes, including prioritization, careful language, and writing a little differently, we can make them less overwhelming and more captivating with the right context.
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The profile of a legal marketer, in a tight market
January 2023. There were two data points I shared with the Marketing Partner Forum attendees this week that were particularly well received: Why is it so hard to continue to recruit marketing and BD professionals in this still tight market? (1) Most are not proactively looking to move, and (2) They are a highly informed and discerning professional. Take a listen to understand why this matters.
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Professional development: what should the focus be?
December 2022. Professional development is something that legal marketers hold near and dear to their hearts. What it should be and how that should look for each individual is, not surprisingly, different for us all. How do legal marketers take ownership and progress their business development?
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