The legal marketing industry is famous for many things. One is how wonderfully confusing titles can be. They can mean everything. They can mean nothing.
There is always more context to share in terms of titles. Consider the following, which shows the most common years that we all see and know in titles. The other puzzle piece is the range for each title, which - in my view - are not acknowledged enough.
We are all used to the middle column. Let's now unpack the column on the right.
These are the ranges in law firm marketing years that come with each title, and this can be further digested in these salary reports.
I see ranges "up to" these years, which means, Coordinators can bring five years of experience, Specialists can bring 11 years of experience, Managers can bring 26 years of experience, and so on.
This allows the industry a ton of flexibility and versatility when considering talent and when individual legal marketers are building and crafting their careers.
On the flip side of this, there is trickiness in how to compensate these titles knowing the "up to" ranges.
Here's my guide on how to break this down:
Applying this formula let's you benchmark within a range. This is hard, and it confounds many, and it is absolutely necessary.
For candidates: this self-assessment will give you a meaningful baseline to work from. The top of the range is reserved for the highest level of it's kind and most don't sit within that top spot; and this is not talked about enough.
For firms: this will help benchmark based on facts. Socialize this process internally so that the reasoning is understood.
Kate Harry Shipham is the Principal of KHS People LLC, an executive search firm for BD and marketing people in professional services firms. Kate has done search and recruiting for 14 years and prior to that was an attorney. She loves what she does, and is always open to continuing the discussion: firstname.lastname@example.org