Watch: What key features distinguish advanced level marketers right now?
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"Firm Culture in a Global Pandemic: 6 CMOs share their views"
"Networking in our Virtual World"
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"The Covid 19 Economy" by Diane Swonk, Chief Economist, Grant Thornton. Diane breaks down - in layman's terms - ramifications for our futures. A fascinating listen in an easy-to-absorb style.
"A Bit of Optimism" by Simon Sinek, a visionary and optimist on leadership, culture and bright futures ahead. Simon's style is entirely relatable, mixed with a healthy dose of provocative thought to inspire us each day. | ||||
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Productivity:
The productivity of most marketing teams has not declined, despite having gone virtual. This is a landslide success for those marketers who have been asking for more flexibility (or some remote hours or days) for some time. Now, the often-common counter argument that productivity will suffer if more flexibility is given has arguably been disproven, almost overnight. Individual working hours: Most of us are currently working harder than we ever have. KHS People survey results show that 57% of you are working at least 5 additional hours each week, and some more than 15 additional hours each week (and one likely reason why productivity is not suffering). These current rates are serious: they are unsustainable. Our September survey did a deeper dive on working hours and possible burn out. We have also shared more on this important topic in our KHS Perspectives podcasts: initial and follow up. Firms are changing: For years, many professional services firms (particularly law firms) have been criticized for being slow to change. Almost immediately, firms have switched to an entirely virtual model. This is not something any of us probably thought possible. This has to be a silver lining from the impact of Covid. Our firms can change; when forced to do so, they stepped up - in a big way - and did it with grace and empathy. Leaders should plan ahead for 2021: Many CMOs are thinking about 2021 and beyond. From a retention perspective, they should factor in how to respond to the current working hours and also 'making good' on any salary / bonus freezes, including promotion freezes. Covid will pass, and some good team members might go with it if their pre-Covid situation is not restored in 2021. More on this topic here. Marketers shouldn't have expected a career change in 2020. But 2021 is starting differently... Despite Covid, careers do go on. Marketers - like anyone - still seek progression within their firms and still expect the typical career trajectory. Seems completely reasonable, but for "the Covid-effect". My advice to many marketers in 2020 was to not expect any significant career changes. One main reason was due to salary, promotion and hiring freezes (specific analysis on these data points here). 2021 has started differently, and the market started to change in Q4 of 2020. The very senior roles, however, will take some more time to fully recover. |
Our firms can change; when forced to do so, they stepped up - in a big way - and did it with grace and empathy. 
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