Working reimagined in 2021

We wrote this article, which was first published in the Legal Marketing Association's Strategies & Voices publication on August 19, relating to marketing management and leadership,

This article sets out the "return to office" discussion for marketers. It provides guidance on the ideal situation for the majority and what working looks like for our team leaders (CMOs and Directors) and individual marketers.

Let’s level set — RTO is a misnomer. It implies that we are returning to a work situation that is familiar, and that, for many, is something that has been missed. However, a March 2021 Harvard Business School survey showed that 81% of employees did not want to come back to the office or would prefer a hybrid model.