Many marketers are looking for a new professional home. Similarly, many firms are expanding their teams, or replacing roles due to pandemic attrition. With so many resumes out there, what makes a resume stand out, and what do hiring managers appreciate?

There are 4 key things that make a resume stand out from it's peers:
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• Start with... a short professional summary. This is a two-three sentence summary of (i) who you are as a professional and (ii) what you are seeking. This impactful, punchy introduction saves the reader any guess work.

• Try to include... the relationships you have built. Even the most qualified candidates often fall into the default pattern of simply listing all their duties. Go beyond this, and go deeper. Briefly describe the types of relationships you have with the owners or partners or key leaders. Follow up with how you built that relationship, how you nurtured it, and as a result the way in which they come to you for your work product.

 

• For each role... succinctly explain your purpose or focus. Every role you've had was to fulfill a particular need. What was that need? Why was it needed? Did you achieve it? These little insights give that "laundry list" more credibility and more clarity.

 

• What I personally love to see... the whole you. You have a life outside of work (we hope!). What is it that keeps you going? What professional or personal interests do you have that you can share. Particularly in these new times, showing that you can prioritize your working life enough so that you have time for anything outside of work is - I think - remarkable, and should be celebrated and valued. ​

For further insights on resumes, click here.

For further insights on the market, click here.

Resumes are highly individualized documents that share the highlights of your professional career to date. They should be brief and concise, be a chronological account of your different roles, and be written in your voice.
 
I see a lot of resumes given what I do. And I love reading each and every one, as every person is different and tells their story in their own way. Sometimes, sadly, they say “I’m not a good candidate”.
 
They are not necessarily easy documents to write. But, there are some common mistakes I see all the time which I feel can be easily rectified with minimal effort.
 
What should your resume actually say?
 
Your resume should say only the following:

• Your name and personal information you feel comfortable sharing (email and phone number are standard).
• A brief summary of who you are as a professional and what you’re looking for. Very good resumes have 2-3 sentences that tells the reader who you are, what your experience is, and what you’re looking for. Don’t underestimate its impact, so take the time to get this important introductory piece just right.
• Your education and relevant qualifications.
• A brief chronological account of your roles, including duration (years and months), and what your general remit was in each role.
• Any internships or prior work experience.
• Any personal or professional associations, volunteer work, or hobbies you wish to share.

 
Triple-check. You might be surprised to hear that most resumes I read contain some sort of error. Many people have looked at it 20 times and are unable to see the mistakes. When I can point these out prior to representing you to a firm, it is fine, as you get a chance to fix them. But when you’re submitting your resume directly to a firm, they notice this and will likely not move forward because of a perceived lack of attention to detail. My advice: read your resume out loud, or, read it while pretending that you’re reading someone else’s document with the intention of looking for errors.
 
Style versus substance. If you’re going to seek feedback on your resume, ask only for their substantive comments. Its really important your style and voice stays in the document. And many people make the mistake of correcting on style only (because substance involves a higher knowledge base).
 
Brevity. Be brief and concise. A resume is not a place to list everything and hope something resonates. It is a summarized version of your professional self that is tailored exactly to the role you are applying for. (The interview is the place to elaborate and hand pick great stories to show your experience.)
 
FAQ’s:
 

• Should I use a resume writing professional? If your writing ability is not crucial to your role, and its impacting your applications, then consider it. But, generally speaking, as a marketer or business developer, you are likely already a natural communicator. And my view is that using a resume writer can dilute your voice. It is important to have your authenticity and style in your resume. After all, that’s how you will naturally write in your new role, and employers like to see this.
• I’ve heard a resume shouldn’t be longer than one page. There are no hard and fast rules about length. But, remember whoever is reading your resume for the first time is likely skimming it, and one page is easier than three pages. (And this is where the executive summary comes into great use for the busy resume readers.)
• I’ve asked 5 different people for feedback on my resume, and I’ve got 5 different answers… Resumes are highly personalized, subjective documents and everyone will have a different opinion as a result. Simply ask 1-2 people that you know and trust their judgment. And, make sure at least one of them is someone who challenges you, not just someone who will agree with what you’ve written.
• Do I put hobbies or personals interests in my resume? Not mandatory, but recommended. You are a unique person with hobbies or interests that may provide an interesting talking point during an interview. At work, people see your professional and personal self, so begin early by showing both of these sides. And sometimes there are hobbies which show particular determination or an initiative that can impresses the reader more than you might think.
• I’ve used different colors, fonts and images to stand out. What do you think? I think professional services firms – particularly law and accounting – like a very conservative resume. They don’t like a lot of different things going on in the document. Even if you’re a creative type, if you’re applying for a role in a law or accounting firm, keep it simple, plain and factual.
• I got laid off and don’t know how to deal with this gap in my resume. Many people have at least one gap in their working life. Acknowledge it and move on. If you don’t acknowledge it, it creates a negative perception as to why you didn’t. And don’t fudge the dates to try to cover this up; honestly is always the best policy.
• I worked in a different sector and have left that off this version of my resume because it just doesn’t relate to the role I’m now applying for. In most situations, my advice here is to keep all of your professional experience in your resume. Sub-headings are really useful when differentiating different careers or sectors. Acknowledge your prior work and highlight transferable skills. I can always tell when someone has had a ‘life before their current role’. And often there’s something they have learned that is relevant to their new career. It all adds up, and it all makes you into the professional you are today.

One of the most common questions I get asked by candidates is how to tell their own career story. And I never get tired of hearing this question; it is a fundamental question that discerning candidates ask in order to give themselves the best possible chance when job-seeking.

Messaging your story, your career journey, your career trajectory – however you wish to frame it – is really important.

The most important thing I share with my candidates is that it is your story. What I mean by this is that there is no one ‘right’ way to come into marketing or BD in a firm, and there is certainly no hard and fast rules about how you get there. Your career is truly that – your career – and now its just up to you to tell it in a way that resonates with the person who is listening. And, whether you’re in person trying to relate to your listener, or getting the story across on paper in resume form, there are some guidelines to follow.

Here are my top tips as to how to own and tell your story:

Unapologetically own it. Your story will be unique. And that is a good thing. Every single person is different. I know often – particularly in an interview setting – we can be fooled into thinking that we must have a certain type of experience or background. But the fact is that everyone is different and it is those different experiences and perspectives that make up teams of truly unique and wonderful people. So, embrace it, and don’t feel defensive or apologetic about something that might be a little left of center. It is part of you, so own it.

Start at the beginning, but get there quickly. A good story has a start, a middle and an end. Everyone starts from a different place, and I’ve found those initial early years are very influential in shaping a professional (and it also typically gives you insights into their personality and softer skills). So, start at the beginning. But, be mindful of how much information the listener wants. Listen and watch to see if they want brevity or more details, and this will tell you how to concisely move through your career story. The last thing you want is to either: have explained your 15 year career in 45 seconds when the listener really wanted a 5 minute run-down, or, you’ve taken 20 minutes to describe only your first role.

What does the listener want to hear? There will be something that you have in your background that is going to be significant to the listener. Figure out beforehand what that is and leverage that experience. For example, in a job interview you will know from your own research the top 2-3 things they are looking for in a person’s experience. In a networking setting, you’ll hear common interests or hobbies that you can relate to. In a meeting with a partner, they will naturally start to hone in on something that is important to them. These are all signs for you to pull out of your tool kit a piece of your story that relates to what they’re telling you.

“Tell me about this gap…” Ah, the classic interview question. The best way to deal with any gaps in your employment timeline or regrettable occurrences is to proactively talk about them. Truth be told, just about every person has something in their past that they don’t like too much. Get in there first and tell the listener about the experience, but then why you moved on. The key here is to provide a balanced perspective; be honest that it wasn’t right for you, but share what you learned and how you took that forward into your next role.

Your personality, your ‘edge’, your motivators. I love asking questions to create discussion around finding out more about the human behind the piece of paper. Some people will offer up this information, and others need to have it teased out of them a little. I have found out some delightfully wonderful facts on people when I probe into who they are as a person. And, these traits all link back to who they are as a professional, so don’t think of them as time-wasters or irrelevant questions. For example, think of the grit and commitment someone has to have to train for a marathon. And think of the organizational capabilities someone has to have to work and study full time.

Your story on paper vs. in person. Your story on paper will be a highlighted version of you. When you tell it in person, you can elaborate and emphasis the things you know your listener wants to hear. But, keep resumes brief and concise. My view is that a resume should be a short document that intrigues the reader, and an in-person meeting or interview is where you elaborate.

Ask for feedback. In person, it is easier to sense the listener’s reaction. Not so much over email or over the phone. So, asking for feedback along the way to see if you’re giving enough (or too much) information is really important. That way you know your story is resonating.
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Messaging your own story to show your career journey is one of the most important things you can do when considering a new role. And, its perfectly ok to emphasize or de-emphasize skills and experience as they relate to the role you’re exploring. The key is to relate, to be specific where you can, and to be unique so you stand out.