Last updated: February 5, 2024
When a hiring manager and legal marketer have found their perfect match, the next stage is the offer. The offer stage is a key part of the whole process, yet it is often mismanaged by both the firm and candidate. This stage should be quick and easy. So why isn’t it always that way? Below are my top tips to hiring managers in firms on how to conduct the offer stage efficiently and professionally to create a jointly successful result. Firms & Hiring Managers:
What does the typical profile of a legal CMO look like currently? This data is taken from two places: the KHS Salary Surveys and an analysis of CMOs from 217 law firms across the US. Areas highlighted:
Data: Explore some of our data and intelligence, curated for the legal marketing professional.8/16/2023
Last updated: January, 2024
Here are my best tips for performing at your peak during an interview:
Team Leader Attributes: The top 5 attributes legal marketers look for in their team leaders7/15/2023
"Legal marketing professionals need to believe in their marketing leadership. They see them as professionals who can advance their professional agenda and advocate for their personal growth." Read the full article here.
You know that moment when you need an innovative solution to something, and then that solution seems to almost magically appear?
That was KHS People and Grateful. Thank you to Grateful for featuring us as one of your case study success stories. We are grateful to you! Myth #1: A resume should be one page. Substance over length, every time. An Executive Summary or Professional Summary is a one-page document (usually used by more senior professionals for networking purposes). It doesn't matter how short or long the resume is, if it's not substantive and relevant, it won't be read regardless of length.
Myth #2: Only include the professional experience relevant to the role. My view on this is that the "whole professional self" is needed to understand your career journey. Many people now have several careers which can be separated by sub-headings. I have never once seen a prior career in a resume that isn't somehow relevant to where you have got to and the skills you are equipped with to be a high-performing legal marketer. Myth #3: The writer assumes knowledge. Every hiring manager is busy. Make it easy for them to understand your background and career trajectory. Include a brief sentence at the start of each role outlining the type of company or firm you worked for and what your remit was in the role. Myth #4: A general resume is the best resume. Yes and... if you're sharing your resume with someone like myself, then yes. If you're sharing you're resume with a hiring manager, or in response to a specific role, then your resume needs to be tailored to directly answer the role you're applying for. You will naturally want to emphasize certain things which show the reader you understand the role. Myth #5: Create a visually appealing resume. Law firms actually prefer a relatively simple, no flair, resume. A ton of visually eye-catching formatting is likely to distract them, and they will wonder if you understand law firms and how they receive information. |
AuthorKate Harry Shipham is the Principal of KHS People LLC, an executive search firm for BD and marketing people in professional services firms. Kate has done search and recruiting for 14 years and prior to that was an attorney. She loves what she does, and is always open to continuing the discussion: kate@khspeople.com Categories
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