On June 28, 2018 I had the pleasure of discussing professional development for business developers and marketers as part of the Legal Marketing Association's regular Podcast. This Podcast was done in conjunction with the May/June 2018 issue of the LMA's Strategies magazine.
In this Podcast, I discuss everything from what firms want from their business developers and marketers to today's current trends and unique challenges legal marketers face with this task. I also contrast this to professional services business developers and marketers in both the accounting and A/E/C sector.
To listen: http://blog.legalmarketing.org/podcast-episode-32
Kate Harry Shipham is the Principal of KHS People LLC, an executive search firm for BD and marketing people in professional services firms. Kate has done search and recruiting for nine years and prior to that was an attorney.