BD and marketing roles are not immune to short job tenure. People change firms in search of something.
So, what is it that BD and marketing people look for when they change firms? Is it money, or title? Is it firm size, or prestige?
The answer is… it is usually none of these.
Below I will set out the common reasons BD and marketing candidates move, and what they are looking for when they are changing firms. Keep in mind that these are the most common reasons that I hear from the people I work with, and so these bullets are not exhaustive, but they’re the top reasons people share with me at the junior, manager and senior levels.
If you understand a BD and marketing person’s mindset and what entices them to move into a new firm, you can do something about your existing practices to address this. And this is not about giving candidates too much power; it is simply about smart and proactive people and team management practices in a buyer’s market. Arm yourself with the right information to stay on top of this issue.
What are they searching for by level of seniority?
What can firms do about this?
Kate Harry Shipham is the Principal of KHS People LLC, an executive search firm for BD and marketing people in professional services firms. Kate has done search and recruiting for nine years and prior to that was an attorney.